Im Mackenzie, I do the creative stuff.  

A young woman with dark hair wearing a white sweatshirt and jeans stands outdoors, leaning against a wooden fence with barbed wire. She has her hands in her pockets and looks at the camera with a neutral expression.
A young woman with dark, shoulder-length hair, smiling slightly, leaning on a round wooden stool. She is wearing a black sports jersey with the number 97 on her left sleeve and the number 97 on her chest, and a skirt with a watch on her left wrist.

My background started in journalism, where I learned how to listen, ask the right questions, and understand what makes people tick. From there, I moved into public relations — sharpening my skills in storytelling, strategy, and building a brand that actually connects.

Photography has been a constant in my life — it’s where I first learned how to capture feeling, detail, and the energy behind a brand.

That mix of writing, branding, and visual work is what fuels everything I do. Whether I’m designing content or building out someone’s brand, my goal is always the same: to understand the person first, then bring that to life with clarity and intention.

Outline of a purple flower with seven petals on a black background.
Hand-drawn purple smiling face on black background with the phrase "Choose happiness" written above.

Because I’m allowed to take up space.

Neon sign that says 'OPEN' mounted on a brick wall.

How I help you show up.

The marketing side of Parame is where your brand finally starts to make sense — visually, strategically, and emotionally. With a background in journalism and public relations, I’ve spent years learning how to understand people, ask the right questions, and tell stories that land. That foundation helps me build brands that feel intentional, aligned, and actually say something.

I don’t believe in one-size-fits-all marketing. I offer a wide range of services — from social media audits and content strategy to web design, photography, content creation, and digital brand development. Whether we’re cleaning up your Instagram, rebuilding your website from scratch, or tightening your overall brand voice, everything I do is tailored to you. No recycled templates. No filler content. Just strategy and creativity that reflects who you are and where you’re going.

Graffiti-covered wall and debris in an alley, seen through a fence in black and white.

Photography has always been a part of my creative process. It’s where I first learned how to frame a feeling, capture attention, and create something that speaks without saying a word. That visual understanding is now at the heart of how I approach branding and content.

If you’re feeling overwhelmed, unclear, or like your brand isn’t matching your work, I’m here to help pull everything together and turn it into something real. Something you’re proud of. Something people connect with.

Mackenzie’s photo portfolio

  • A digital game screen with the phrase 'Make Your Own Luck' spelled out in circular buttons.

  • Black and white photo of an old brick building with boarded-up and broken windows.

  • Close-up black-and-white portrait of a woman with long dark hair, freckles, and a septum piercing, looking directly at the camera.

  • Line of palm trees against a cloudy sky.

  • A black and white photograph of a vintage car's side view showing details like the side mirror, door handle, and a badge on the fender.

  • Black and white photo of Pike Place Market with People in front and large signs, including 'Public Market' and 'Farmers Market'

  • Snow-covered mountains with layered cliffs under a cloudy sky, black and white photograph.

  • A boat floating on a lake with mountains in the background, in black and white.

  • Black and white photo of a brick wall with street art and graffiti, including a painted eye and various posters, in an urban setting.

  • A black and white photo of a building at night with a neon sign that says 'PENNA' hanging vertically outside.